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The Gift
of Self Care

Tis’ the season to gift with a purpose. Self-care is always in season! Level up this Holiday with the gifts full of love.

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The Gift
of Self Care

Tis’ the season to gift with a purpose. Self-care is always in season! Level up this Holiday with the gifts full of love.

Shop Now

Everything Your Beard Needs…

The Steel Wool Difference

We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.

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Tutorial

How to keep your Comb clean.

Learn to thoroughly clean your wooden beard comb, naturally using household products.

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