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The Gift
of Self Care

Tis’ the season to gift with a purpose. Self-care is always in season! Level up this Holiday with the gifts full of love.

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The Gift
of Self Care

Tis’ the season to gift with a purpose. Self-care is always in season! Level up this Holiday with the gifts full of love.

Shop Now

The Steel Wool Difference

We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.

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2,500+ Verified Reviews

It’s easy, it’s efficient, and it keeps the beard looking groomed and gentlemanly. The serum is my favorite, leaves the beard feeling soft and manageable.”

– Family F.

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These products are amazing. The leave-in beard conditioner makes my beard super soft, the balm gives me nice style and the serum completes it all. Also, the wash lathers well and the conditioner works amazing!”

– Kevin P.

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These products are wonderful! My husband feels like he’s pampering himself every single day! He uses everything from the beard collection.”

– Kirsten W.

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“These products are wonderful! My husband feels like he’s pampering himself every single day! He uses everything from the beard collection.

– Kristen W.

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“Love Scotch Porter beard products! I’ve tried other products and none compare. Scotch Porter’s beard balm is smooth and it leaves your beard soft and manageable. Best beard products on the market.”

– Nigel M.

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“Works well, very light. And the lotion is a perfect consistency.”

– Michael M.

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Beard Best Sellers

Tutorial

How to keep your Comb clean.

Learn to thoroughly clean your wooden beard comb, naturally using household products.

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